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Product Marketing Manager
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- The Product Marketing team at IPG Mediabrands is actively seeking an experienced candidate with a strong background in technology and familiarity with the advertising ecosystem.
- As the Product Marketing Manager, you will play a crucial role in steering and leading the cross-functional team to strategize, develop and execute marketing initiatives within the advertising technology space.
- This demanding and diverse role is a great opportunity to take ownership of various marketing responsibilities, including project management, stakeholder management, communication drafting, collateral development and creative work.
- Lead the development and execution of go-to-market (GTM) strategies for a core pillar of KINESSO's product families - Planning & Optimization - housing our data-driven media planning products and largest user base.
- Partner closely with Product Management, Product Strategy and other stakeholders across Kinesso & IPG Mediabrands to drive adoption across IPG and integrate Planning & Optimization solution narratives into core workflows, including new business support and more.
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