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Product Marketing Manager
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Full-time
- The Product Marketing Manager is a consumer-focused, strategic, and cross-functional leader.
- The Product Marketing Manager will drive the business case for new market initiatives, and evangelize and ensure adoption of our product/service capabilities
- You will become expert in our carshare and gig (HyreCar) customers through primary research (e.g. surveys, groups, customer advisory boards) and thorough collaboration with internal stakeholders (e.g. UX research team, customer support, etc).
- Collaborate with internal stakeholders (e.g. UX research team), conduct customer and NPS surveys, manage customer advisory boards, lead competitive analysis, guide external research firms etc.
- This will include: in-app promotion surfaces, product-driven messaging/emails, CRM, Zendesk macros / call scripts, customer help center, website, etc.
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