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Product Manager, US Marketing
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- Abbott is a global healthcare leader, creating breakthrough science to improve peoples health.
- Abbott Point of Care (APOC) is a global leader in providing critical medical diagnostic and data management products for rapid blood analysis that are intuitive, reliable, and cost-effective.
- has the industrys most comprehensive menu of tests in a single bedside platform, including tests for blood gases, electrolytes, chemistries, coagulation, hematology, glucose, cardiac markers and traumatic brain injury (TBI).
- Contributes to marketing plans and tactics to drive growth of the APOC portfolio across outpatient sites of care utilizing internal expertise (e.g. Marketing Manager and National Distribution Manager) and, as necessary, external agencies that complement internal capabilities
- Drives brand-building actions through the APOC and distributor sales teams, ensuring brand positioning is brought to life consistently in interactions with customers
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