Bank of America

This job is responsible for supporting the end-to-end product life cycle by conducting market research and competitor analyses, determining product pricing, and identifying innovative opportunities to modernize product offerings and deliver a more unified customer experience.. Job expectations include ensuring that product management efforts are integrated with sales, marketing, operations, implementation, and customer service strategies.. The Marketing Specialist is responsible for fulfilling marketing asset request supporting Employee Banking & Investing Corporate Clients via fast-paced queue and strict deadlines driven by Advertising and Technology partners.. Strong business centric mindset with ability to utilize sound judgment and tailor approach to drive optimal business outcomes. Responsible for managing multiple initiatives and priorities simultaneously and ensure error- free delivery on time and budget within our risk management framework

marketing specialist

Job Description: At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day. One of the keys to driving Responsible Growth is being a great place to work for our teammates around the world. We’re devoted to being a diverse and inclusive workplace for everyone. We hire individuals with a broad range of backgrounds and experiences and invest heavily in our teammates and their families by offering competitive benefits to support their physical, emotional, and financial well-being. Bank of America believes both in the importance of working together and offering flexibility to our employees. We use a multi-faceted approach for flexibility, depending on the various roles in our organization. Working at Bank of America will give you a great career with opportunities to learn, grow and make an impact, along with the power to make a difference. Join us! Job Description: This job is responsible for supporting the end-to-end product life cycle by conducting market research and competitor analyses, determining product pricing, and identifying innovative opportunities to modernize product offerings and deliver a more unified customer experience. Key responsibilities include managing product profitability, monitoring and reporting financial performance, and preparation of governance documentation. Job expectations include ensuring that product management efforts are integrated with sales, marketing, operations, implementation, and customer service strategies. The Marketing Specialist is responsible for fulfilling marketing asset request supporting Employee Banking & Investing Corporate Clients via fast-paced queue and strict deadlines driven by Advertising and Technology partners. The candidate will work aside the Marketing Process Owner prioritizing requests and distributing assets leveraged in multiple partner channels. Key responsibilities include knowledge of document templates and change management processes. The work is completed in a fast-paced environment with thoughtfulness, drive, collaboration, and a focus on flawless execution. Responsibilities: <ul><li>Own, develop, and maintain Employee Banking & Investing marketing activities for program infrastructure including formal procedures relating to marketing assets, events, and program communications</li><li>Manage asset release supporting monthly Employee Banking & Investing and Corporate Client launches on time</li><li>Evaluate and complete marketing ad hoc requests within Client’s expected timeline and deliver flawlessly</li><li>Supports comprehensive plans for product development and deployment, including engaging in the creation of sales training programs and marketing materials to educate clients and internal teams on product capabilities</li><li>Maintains product financials, including managing the investment profile and profit and loss (P&L) activities, such as revenue and profit margins</li><li>Provides information on product trends to sales and marketing teams leveraging knowledge of product functionality, marketplace trends, and the competitive landscape</li><li>Assists with streamlining or enhancing product offerings to fit client's existing and future needs to support continued growth and operational excellence</li><li>Manages risk through implementing and monitoring effective controls in partnership with key support partners</li><li>Partners with internal stakeholders to obtain meaningful insights about markets, clients, and competitors in order to develop products that solve client needs and ensure high adoption rates </li></ul>Required Qualifications: <ul><li>Strong verbal and written communication skills</li><li>Ability to quickly understand existing processes</li><li>Excellent change management skills with a focus on clear requirements documentation and associate readiness</li><li>Autonomous with strong attention to detail and accuracy</li><li>Manages priorities without sacrificing quality or timelines</li><li>Highly collaborative and comfortable working with cross-functional partners and teams</li><li>Documents gaps, and considers those gaps while influencing change for the future</li><li>Strong business centric mindset with ability to utilize sound judgment and tailor approach to drive optimal business outcomes</li><li>Responsible for managing multiple initiatives and priorities simultaneously and ensure error- free delivery on time and budget within our risk management framework</li><li>Desire to work in dynamic fast-paced environment</li><li>Strong organizational and time management skills</li><li>Intellectual curiosity and willingness to advocate ideas </li></ul>Desired Qualifications: <ul><li>Experience with RPWS Salesforce; Adobe Acrobat Pro</li><li>Attention to Detail - proofreading</li><li>Collaboration</li><li>Product Knowledge</li><li>Active Listening</li><li>Prioritization</li><li>Project Management</li><li>Written Communications</li><li>Business Acumen</li><li>Customer and Client Focus</li><li>Planning</li><li>Risk Management </li></ul>Skills: <ul><li>Administrative Services</li><li>Attention to Detail</li><li>Collaboration</li><li>Reporting</li><li>Written Communications</li><li>Continuous Improvement</li><li>Oral Communications</li><li>Problem Solving</li><li>Process Management</li><li>Product Management</li><li>Business Analytics</li><li>Critical Thinking</li><li>Market Analysis</li><li>Research</li><li>Strategic Thinking </li></ul>Shift: 1st shift (United States of America) Hours Per Week: 40

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