Paid Search/ Google Marketing Specialist (SEM/PPC). Create campaign plans, including budget, targeting, and recommendations on Google Ads, Facebook Ads (Meta), Microsoft Ads, LinkedIn Ads and more.. Assess landing pages used in search engine marketing campaigns. Strategize, manage, execute and report on advertising campaigns across various platforms, including but not limited to, Meta, LinkedIn, TikTok, display ads, and CTV.. 2+ years of experience managing paid search campaigns (Adwords, Bing)

marketing specialist

Paid Search/ Google Marketing Specialist (SEM/PPC) What you’ll do:<ul><li>Create campaign plans, including budget, targeting, and recommendations on Google Ads, Facebook Ads (Meta), Microsoft Ads, LinkedIn Ads and more.</li><li>Conduct competitive research and develop keyword lists and audience sets for paid digital campaigns</li><li>Setup of accounts, tracking and campaigns with best practice guidelines</li><li>Manage multiple campaigns with a keen focus on performance, including ongoing testing, optimization and budget management to meet campaign goals</li><li>Create reports relaying complex data sets and effectively communicate performance to clients</li><li>Pace and optimize campaign spend against daily/monthly budgets</li><li>Assess landing pages used in search engine marketing campaigns</li><li>Monitor, recommend and test the latest digital marketing tactics for internal and external initiatives</li><li>Strategize, manage, execute and report on advertising campaigns across various platforms, including but not limited to, Meta, LinkedIn, TikTok, display ads, and CTV.</li><li>Applicants must be Florida based</li></ul> What you need:<ul><li>Must have obtained, at a minimum, a Bachelor’s degree in marketing, advertising, communications or relevant field.</li><li>Strong understanding of digital marketing fundamentals and methodologies</li><li>2+ years of experience managing paid search campaigns (Adwords, Bing)</li><li>A foundation of Conversion Rate Optimization (CRO) best practices</li><li>Excellent spreadsheet skills, Excel or preferably with Google Sheets</li><li>Google Adwords and/or Analytics Certified</li><li>Experience working and communicating directly with clients</li><li>Impeccable attention to detail</li><li>Applicants must be Florida based</li></ul>Bonus points<ul><li>Experience in the healthcare / medical vertical</li><li>Experience with Supermetrics and other marketing automation tools</li><li>SEO experience</li></ul>

START NEW SEARCH