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Paid Media Senior Specialist (Contract)
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- You will accomplish this by planning and executing on full funnel strategies across multiple media channels including paid social, online video, programmatic display, custom content, OOH, TV, and more.
- Success in this role will be collaborating with team members to translate integrated marketing plans into effective paid strategies, helping with execution with internal and external teams, and positioning Brooks as a leader in this space to win with the runner.
- Assist alongside Paid Media Specialist and Senior Manager, Paid Media in the development and execution of full-funnel seasonal paid media campaigns designed to achieve marketing and business KPIs. Media channels including paid social (Meta, TikTok, YouTube, etc.)
- programmatic display/video, OTT/CTV, OOH, TV, and other tactics as needed to prospect and retarget runners to drive consideration and conversion for the business
- Work cross-functionally across the organization and clearly communicate with cross functional teams: Analytics, Integrated Marketing, Organic Social, Creative, Ecommerce, and Digital Products to effectively plan, execute and report on campaigns
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