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Marketing Manager - University of Miami
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- Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure.
- The University of Miami has entered a long-term partnership with Legends to oversee athletics ticket sales, customer service, annual fund solicitation/engagement, ticket operations, digital marketing, corporate partnerships, and multi-media rights opportunities.
- Lead the University of Miami Hurricanes digital marketing strategy for assigned revenue and engagement initiatives including, but not limited to, season ticket renewals/new sales, individual game ticket sales, suites, parking, hospitality, retail, annual fund donations, corporate partnerships, and 50/50 raffle sales.
- Build customer segments, customer journeys, A/B testing, and advertising campaigns in Oracle Eloqua to drive new season/individual game ticket revenue, retail sales, and annual fund donations.
- Traffic banner ads for ticketed sports and annual fund donor acquisition initiatives across both internal and external web placements.
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