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Marketing Manager / Senior Marketing Manager
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- Reporting to the Director of Marketing & PR, the Marketing Manager spearheads NESN’s brand/content marketing strategies, executes on-and-off network marketing plans, oversees agencies and media planning as appropriate, and supports broader growth marketing initiatives.
- Establish and implement on- and off-network marketing initiatives per the marketing department’s annual operating plan and for special projects that promote programming initiatives, network tune-in, branded products, and other company initiatives with approval of the Director of Marketing & PR
- Lead project management efforts in partnership with UI/UX and Creative Services on asset creation and delivery
- Develop and optimize processes across Sales, Programming & Production, Digital and Creative Services to drive efficiency for asset delivery for Red Sox and Bruins season marketing and sales activations
- Oversee Red Sox and Bruins and campaigns and activations on NESN’s channels
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