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Marketing Manager, Product Marketing
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Full-time
- Rite-Hite is the global leader in the manufacture and distribution of industrial loading dock and door equipment.
- This position is responsible for leading all product marketing efforts for the Doors, Machine Guarding and Zoneworks portfolio as part of Rite-Hite’s Interior Solutions Group.
- Helps test ideas as part of the standard Rite-Hite innovation process to build a set of high value concepts for product management
- From insights and aligned with the product management priorities and roadmap, creates the marketing strategy for a product line to drive profitable growth (demand generation, funnel acceleration, share gain, price realization)
- Aligned with the defined marketing strategy and starting pre-Phase 0 of the new product development process, creates annual and multi-year marketing plans supporting product launches and lifecycle that include branding, value proposition, product and competitive positioning, messaging platform, evidence generation, sales enablement tools and training and demand generation
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