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Marketing Manager, National Calendar & Promotions
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- This role is also key in developing the national marketing calendar that incorporates key initiatives related to LTO and menu product news.
- The Manager collaborates with Marketing Strategy, Traffic & Sales Growth, Product Development, Consumer Insights, Agency Partners, Field Marketing, Procurement, IT, Operations, Merchandising and Finance to ensure that all new product offerings and platforms for each marketing module remain relevant to consumers and can effectively drive incremental sales and profitable traffic while ensuring these initiatives are communicated clearly and implemented effectively.
- In partnership with Marketing VP and Sr. Director of Marketing Strategy, develops strategic marketing calendar that drives profitable system traffic.
- Partners with Brand Insights Manager and Product Development to identify key areas of opportunity for new menu items that will meet existing customer needs and drive traffic to our restaurants.
- Consults with Traffic & Sales Growth teams to ensure that in-restaurant and digital creative materials deliver on the brand strategy.
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