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Marketing Manager
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Full-time
- We seek to generate value by leveraging our operating expertise and focusing on our core real estate capabilities of leasing, financing, development, design and construction as well as property and facilities management.
- Brookfield Properties is seeking an experienced Marketing Manager to develop and implement effective marketing strategies that drive traffic and home sales in our master-planned community Riverlights in Wilmington, NC. The ideal candidate is equally proficient in leading day-to-day marketing activities and collaborating on long-term strategies to achieve community goals while meeting the ever-changing needs of our customers.
- Lead the day-to-day management of the community's agency of record, public relations and social media firms, with strategic direction and support from VP, Marketing.
- Work with VP Marketing and agency of record to establish brand positioning, identify target audiences and develop marketing plans with specific objectives and goals across multiple channels and segments.
- Run and analyze data and trends using company database systems and third-party research resources, including SalesForce, Tochi (proprietary), Power-Bi, Kantar, Zonda, and John Burns, to identify customer and market insights; leverage insights to influence marketing decisions, product segmentation, community programming, etc.
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