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Marketing Leader
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- Brand aliveness Establishes AML's premium brand in the marketplace; Eliminates delta and discrepancy between market experience and chosen brand / position; Aligns / adjusts market perception to AML's chosen brand
- Marketing ROI Improves the financial return on marketing time, effort, and dollars
- Able to articulate a clear vision for best-in-class in functional domain; Able to forecast and prioritize barriers to better; Understands cash, culture, execution, and strategy as they pertain to corporate performance; Is financially literate and can parse the income statement and balance sheet: Understands the levers that impact individual, departmental, functional and corporate performance; Expert in the 7 systems or similar; Experienced with company-wide growth methodologies
- Expert in the hydrographic, oceanographic science, environmental monitoring, and subsea construction markets; Understands channel, customer, supplier, competitor, and financial dynamics; Fluent in market trends; Understands customer pain; Has a pre-existing network of oceanographic decision-makers
- Application knowledge Strong working knowledge of end-user applications, including technical details; Knowledge of hydrography, physical oceanography, oceanographic science, and subsea / offshore construction
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