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Marketing Insights & Analytics Manager
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Full-time
- Summary:As a Marketing Insights and Analytics Manager at Delta Defense LLC, you'll spearhead the crucial efforts of our marketing insights team, focusing on maximizing customer acquisition and member retention.
- Reporting to the Director of Marketing operations, you will set the vision for our marketing analytics, oversee the marketing data strategy, and develop audience strategies.
- Proven track record of leveraging Media Mix Analytics (MMA) and/or Multi-touch Attribution (MTA) to drive business strategies.
- Experience with web analytics, A/B split testing tools, and tag management, including proficiency in Google Analytics 4, DataStudio, RegEx, Segment, GTM, VWO, and BigQuery.
- Proficiency in data visualization tools and advertising platforms, including Tableau, Segment, Braze, Google Ads, Facebook Advertising, Unbounce, etc.
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