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Marketing Co - Op
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- The Marketing Coop Student is responsible for assisting the Director of Marketing to develop and execute the national strategic marketing plan.
- Working with the marketing team to help execute activities across channels including thought leadership and collateral development, events, media relations, online activity/web content, direct mail, sponsorships, promotions, internal communications, and primary and secondary research for various audiences including B2C and B2B (SMB/Enterprise).
- Collaboration with ESET Sales and Marketing teams to increase sales through the development of strategic marketing plans.
- Plans include but are not limited to event planning and execution, thought leadership, collateral and content development for various audiences including partners and end-users, media relations, online activity/web content, direct mail, sponsorships, promotions, internal communications, and primary and secondary research and follow-up on all activities to optimize conversion rates and performance of overall marketing investment.
- Analyze sales reports and market feedback from internal and external sources to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes.
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