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Manager, Digital Media
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- This analytical leader will leverage multiple digital channels including paid search (e.g. Google, Bing), social media (e.g. Meta, TikTok, Pinterest) and programmatic display to ensure consumer touchpoints are optimized via full funnel campaigns at scale.
- Partner with marketing team to develop holistic cross-channel marketing strategies to build a cohesive customer journey across paid, owned and earned channels, conceptualizing user flow, user experience on website(s) US and Canada
- Develop, execute and optimize the brand(s) digital paid media strategies as part of the broader business growth strategy, including paid search, programmatic, paid social including testing and growing new, relevant digital channels
- Responsible for overall DTC website management, US and Canada, including all owned properties/landing pages.
- Develop merchandising strategies that deliver optimal consumer experience while hitting financial goals across though DTC subscription and singe order sales.
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