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Manager, Campaign Insights
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Full-time
- Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.
- Position will build an understanding of digital and media ecosystems including integration of on-line/off-line attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, and the success of key media tactics including targeting via SCOUT (Mediahub quantitative surveying) or DMP’s/CDP’s, dynamic creative optimization, and TV advance audiences and earned media.
- Ability to program in other languages such as SAS, SPSS, R and Python desired
- Experience with ad-serving platforms such as Google Campaign Manager and web analytics tools such as Google Analytics and Adobe Analytics
- Experience with audience tools such as SCOUT (Mediahub quantitative surveying), Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects, YouGov, Dynata, Survata; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
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