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Manager, Business Analytics & Measurement
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Full-time
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field with 3 – 5 years of work experience in measurement and analytics strategy applicable to marketing and/or media
- Experience working with measurement partners for brand lift, conversion lift, MMM and MTA (e.g., Millward Brown, Nielsen, Lucid, Dynata, Neustar
- Experience with Google Campaign Manager, Double Verify, DMPs, DSPs, Google Analytics (clean rooms a plus).
- Knowledge of Digital Media, Marketing/Advertising industries highly preferred - Agency experience is a plus.
- Desired familiarity and/or interest in statistical/data mining concepts and methods (e.g., OLS, Logit, time Series, etc
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