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Manager Base Marketing Strategy
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- You will be a key member of the Value Marketing Strategy and Operations team supporting overall Portfolio strategy.
- You will be responsible for understanding both quant and qual data and working with teams to develop the insights to underpin the overall strategy.
- Our Value Base Marketing Strategy team works across both acquisition and base marketing and supports senior leadership in crafting analysis, actions, and messaging/narrative/design for key strategic plans and meetings.
- Supporting the strategic planning process for marketing and driving its implementation to other operational activities (e.g., capital allocation, budgeting, portfolio strategy, base strategy and operational alignment meetings).
- Working closely with Verizon Value functional teams to ensure marketing strategy delivers objective strategic rationale.
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