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LRCVB VP of Marketing And Community Engagement
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- Little Rock Convention & Visitors Bureau
- To plan and direct all activities and operations of the Marketing and Community Engagement Division of the Little Rock Convention & Visitors Bureau (LRCVB) to proactively position the City of Little Rock as must-experience destination.
- Plans and directs all activities and operations of the Marketing and Community Engagement Division; provides leadership, direction and oversight on strategic communications planning, marketing, public relations, issues management and social media.
- Plans and directs the LRCVB’s content and online initiatives to include search engine optimization (SEO), key words, websites, e-communications, collateral, social media components, photography and video to support the overall strategic goals of LRCVB; develops strategies for positioning the LRCVB and its services online through digital marketing, and social media outreach.
- Conducts studies, surveys and other research to stay abreast of current trends, regulations, best practices, tools, techniques, performance standards and changes within the marketing, hospitality and tourism industry; makes recommendations to the President/CEO relative to marketing and communications changes and implements upon approval.
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