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Lead Analyst, Media Attribution
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Full-time
- Job Description The Lead Analyst will report to a Director, Analytics.
- This role will be responsible for leveraging data science techniques to examine marketing activities and to estimate their business impact to our clients.
- These projects will include, but are not limited to, Media Mix Optimization or Marketing Mix Modeling, Analysis of Covariance (test & control), Cluster Analysis, and Attribution Modeling of disaggregate event-stream data.
- This role will be hands-on keyboard helping to build and revise code and drive innovation.
- 3+ years of experience leveraging analytics to measure marketing effectiveness with a focus on measurement and attribution Machine learning based attribution or television attribution preferred Experience working with and measuring TV, digital media, and CRM data Deep knowledge of statistics/data science, including regression, hierarchical or mixed regression, and machine learning techniques (Naïve Bayes, Markov Chain, Random Forest etc.)
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