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Integrated Technology Lead
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- Responsibilities: Manage first party data for audience targeting and attribution within our media buying platforms and clean rooms Manage data pipelines that produce reports for media performance assessments, optimizations, and insights Audit and evolve data cleanliness and taxonomy projects that are crucial for ensuring data-driven decision-making Partner with our media agency to ensure data integrity best practices are followed.
- Oversee web tagging in Google Tag Manager across EA IPs. Help maintain audience and conversion architecture.
- Experience with AdTech tools and platforms (i.e. Campaign Manager, DV360, Google Ads, Google Analytics, Meta, Snapchat) Skills: Solid foundation in CRM management and audience segmentation strategies.
- General knowledge of media planning, marketing measurement, and attribution integrations (i.e. Conversion APIs, Clean Room technology) Familiar with global data privacy laws and governance Project management expertise and accountable for deliverables A thought starter who is inquisitive and is up to date with industry trends.
- COMPENSATION AND BENEFITS The base salary ranges listed below are for the defined geographic market pay zones in these locations.
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