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Integrated Marketing Associate
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$53,401 - $82,354 a year
Full-time
- Lambda Legal is a national advocacy organization committed to achieving full recognition of the civil rights for the LGBTQ+ community and everyone living with HIV through impact litigation, education, and public policy work.
- Lambda Legal seeks an Integrated Marketing Associate (IMA) to join the Development Department.
- Utilizing direct mail, telemarketing, email/online, social media, street teams, on-site activation, out of home advertising, and other innovative techniques; the IMA will work with the Director of Development and the Director of Member Services to develop, implement, and expand Lambda Legal’s integrated direct marketing fundraising.
- In this role, the IMA will work closely with the Digital Director and Director of Donor Databases to expand existing and develop new programs to engage Lambda Legal members/services, to ensure that databases are optimized for best results, and help oversee that donors/members are messaged and engaged appropriately.
- Coordinate and analyze ePhilanthropy activities such as Facebook advertising, Google Ad placements, and paid search engine optimization with consultants and the Communications Digital Team.
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