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Hybrid Marketing Manager
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- Furthermore, the scope focuses on integrated go-to-market planning, market analysis, and best-in-class Samsung Galaxy branded experience.
- This role will provide thought leadership to multiple marketing and cross functional support teams in mobile marketing, corporate marketing, retail operations as well as multiple agencies in the development of demand and traffic generating marketing campaigns, in-store experiences, promotions, and comprehensive advertising materials & plans, including experiential campaigns.
- Formulate and manage channel marketing plans and programs, including formulate Go-To-Market strategies for national and regional retailers such as BestBuy, Amazon, Walmart, Costco, BJ’s, etc.
- across all of Samsung’s Mobile product categories: Phones, Tablets, Watches, PCs, Accessories and Services.
- Work back with broader, central channel marketing team on various strategic acquisition and retention driving initiatives such as hyper-local, regional strategies and execution.
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