Branch Care

We're the most recent incubation of AlleyCorp, an incubator and early-stage investor based in NYC. Some of AlleyCorp's prior investments and incubations include: Business Insider, Gilt Groupe, MongoDB (NASDAQ: MDB), Zola, Nomad Health (raised $250M to date), Pearl Health ($100M to date), Transcend Therapeutics ($100M to date) and more.. Moreover, our board consists of seasoned reproductive care leaders who have invested in companies like Maven Clinic (raised $200M+), Carrot Fertility (raised $100M+), and more.. Own ROI economic value story for prospective OB/GYN and REI clients, including continuously iterating on value story based on client feedback.. Conduct market and project analysis in support of commercial GTM decisions (e.g., impact to OB/GYNs of Branch Care taking on different IVF treatment decisions, pros and cons of alternative GTM pathways, average pricing of fertility cycles in a geography). Mastery of analytics tooling, including at minimum Google Sheets/Excel, Google Slides/PPT as well as other business intelligence tooling such as Power BI, Looker, SQL

senior manager

About Branch Care: Branch Care is a seed stage startup on a mission to make fertility care accessible to all. Our vision is to build a world where technology and science increases access to family creation. Initially, our technology will enable this by making it easier for patients to begin their fertility journey with their OB/GYN, regardless of their location – increasing access to care.The opportunity to work with Branch Care is an opportunity to work on solving the biggest emerging global medical challenge of our lifetime: infertility. We're the most recent incubation of AlleyCorp, an incubator and early-stage investor based in NYC. Some of AlleyCorp's prior investments and incubations include: Business Insider, Gilt Groupe, MongoDB (NASDAQ: MDB), Zola, Nomad Health (raised $250M to date), Pearl Health ($100M to date), Transcend Therapeutics ($100M to date) and more. Moreover, our board consists of seasoned reproductive care leaders who have invested in companies like Maven Clinic (raised $200M+), Carrot Fertility (raised $100M+), and more. The problem we're setting out to solve: Despite growing demand, there is a very limited supply of reproductive endocrinologists ("fertility specialists") in the US, compounded with an expectation of 20% of the workforce slated to retire in the next two years. These specialists are typically concentrated in coastal cities, limiting access to fertility care for many who seek access. From a training and licensure perspective, OB/GYNs are a natural extension to enable fertility specialists to see more patients with the right tech and partnerships in place. They are the first point of contact for patients seeking fertility services and are looking for new ancillary revenue streams, but lack the means to easily coordinate fertility care with specialists. Meanwhile, fertility specialists could increase their patient volumes - and patient impact - if they concentrate their efforts on the highest complexity fertility procedures. Branch Care is building a tech-enabled network of fertility and OB/GYN practices to address this workforce shortage, improve patient outcomes through data, and make fertility care accessible to all. The role: In your role as Growth Strategy and Analytics, Sr. Manager / Director, you will be the inaugural Branch Care hire in this space. Reporting directly to the COO, you will have the chance to shape Branch's go to market decisions and put your thumbprint on Branch's commercial strategy. A successful candidate will be passionate about Branch's mission, have experience operating strategic analysis independently and thoughtfully, and have a high bar for quality output. Initially an individual contributor role, we anticipate this position to be key to building out the Growth Strategy and Analytics function over time. Key responsibilities: <ul><li>Growth Enablement and Strategy</li><ul><li>Own ROI economic value story for prospective OB/GYN and REI clients, including continuously iterating on value story based on client feedback. Scale analyses to be repeatable and customizable </li><li>Lead market-level demand analysis for specific geographies, including identifying and sizing demand for fertility services (ie definition, sizing, heat maps of fertility deserts and identification of OB/GYNs in these geographies) </li><ul><li>Clean the data (ie tie individuals to groups), continuously update the data (build in quarterly updates from data source refreshes and add in more information over time)</li></ul><li>Lead analysis to inform commercial team priorities and organization, such as prioritized list to enable systematized cold outreach and future territory mapping, sales comp design for reps </li><li>Oversee prospective client materials to support Branch's commercial team:</li><ul><li>Iterate on primary OB/GYN and REI pitch decks and repositories to tell the crispest, most compelling positioning for Branch</li><li>Work with product marketing function to create additional collateral as needed, including one-page leave behinds</li></ul><li>Manage company Hubspot account to drive pipeline, reporting, insights, automated outbound </li><li>Identify and implement the appropriate Business Intelligence systems (data visualization, Power BI) to drive sales growth and insights</li></ul><li>Commercial and Special Project Analytics</li><ul><li>Conduct market and project analysis in support of commercial GTM decisions (e.g., impact to OB/GYNs of Branch Care taking on different IVF treatment decisions, pros and cons of alternative GTM pathways, average pricing of fertility cycles in a geography)</li><li>As determined, lead strategic projects that arise per business priorities. Examples may include:</li><ul><li>Evaluating impact of insurance on patient cost and physician reimbursement</li><li>Understanding source of insurance factors in plan documents to support improving workflows such as benefit checks</li><li>Network tiering and design, evaluating performance of partners (REI and OB/GYN) </li></ul></ul></ul>Who you are: <ul><li>5-10 years of strategy and analytics experience, which may have been earned in fields such as management consulting, banking/private equity, and/or analytics at a tech or healthcare startup</li><li>Knowledge of the healthcare industry preferred</li><li>You are excited to build systems and processes from the ground up </li><li>You are a data-driven, analytical thinker who can also distill complex analytical insights for a broader audience </li><li>You are comfortable with ambiguity and thrive in fast paced environments</li><li>You are creative, scrappy, and willing to wear many hats</li><li>Mastery of analytics tooling, including at minimum Google Sheets/Excel, Google Slides/PPT as well as other business intelligence tooling such as Power BI, Looker, SQL </li></ul>Compensation Range and Benefits: By joining Branch Care, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup where you will have a profound impact on the overall business. We strive to create an environment where employees from all backgrounds are respected. We value working across disciplines, moving fast, data-driven decision making, learning, and always putting the patient first. We also offer: <ul><li>Competitive healthcare benefits</li><li>Competitive equity compensation</li><li>Unlimited PTO </li></ul>At Branch Care, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe that diverse teams make stronger teams, and we are committed to building an inclusive and equitable workplace where everyone can thrive. Our salary ranges are based on paying competitively for our company's size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Branch Care. In accordance with New York City and other applicable laws, Branch Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. A reasonable estimate of the current salary range is $130,000-$160,000. We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash.

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