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Field Marketing Manager - Northeast
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- The FMM works very closely with the Bottling partners, Business Unit, Shopper Marketing, Partnership Marketing, Brand Marketing, Sports Marketing, Music Marketing, Events, POS Team, Apparel & Licensing and other functions at HQ to ensure the teams collaboratively work together and align on goals and brand standards.
- Examples include, new product launches, national trimester promotions, and sponsorships including, but not limited to, Supercross, Outdoor MX, NASCAR, UFC, Pro Bull Riding, X Games, BIG3 and numerous concert sponsorships and prestige properties.
- The FMM reports into the Sr. Director of Field Marketing & Consumer Engagement, Northeast & New England.
- Ensure BUSVP, VPGM’s, Directors, Commercialization Teams, and Consumer Engagement Teams follow brand strategy on designed programs.
- Examples include, new product launches, national trimester promotions, regional promotions including, but not limited to, Supercross, Outdoor MX, NASCAR, MMA, Pro Bull Riding, ESPN X-Games, and tour and event sponsorships.
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