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Field Marketing Manager
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- Field Marketing Manager
- In this strategic role, the Field Marketing Manager is responsible for executing multitouch demand creation programs that leverage both inbound and outbound tactics.
- Interlock with regional field sales leadership to ensure agreement on priorities, adjusting as needed to address changing market conditions and emerging opportunities
- Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
- Evaluate, select and manage outside vendors that contribute to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, designers, copywriters, email providers and list brokers
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