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Field Marketing Manager
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$65,000 a year
Full-time
- The Field Marketing Manager (FMM) is a dedicated brand resource within the company, anchored in a focus market, and responsible for driving consumer awareness and growth for Bayou City Hemp and 8th Wonder across all categories.
- Through the direction of the Chief Revenue Officer (CRO) the FMM is a multi-channel consumer marketing expert that will serve as the voice and face for Bayou City Hemp and 8th Wonder within the local market.
- Plan and execute localized field marketing campaigns that align with national brand programs, considering regional nuances and preferences to effectively reach the target audience.
- Manage allocated budgets for the market on Brand Ambassador labor for demos and events, swag, POS, collateral, etc.
- Support program integration messaging across various marketing channels, including but not limited to, digital platforms, traditional media, PR, Influencer, events, in-store and guerilla programming by providing content from the field
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