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Executive Director, Integrated Insights - NS
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- The Executive Director, Integrated Insights TA is a key leadership role that is embedded with the assigned US Therapeutic Area cross-functional leadership team as the key point of contact with the US TA Head, with accountability to identify and activate powerful HCP and Consumer insights and analytics learning.
- This role defines how the team of US TA Integrated Insights Leads and team will partner with US product GMs and the Integrated Product Strategy Team to leverage impactful insights and analytics that guide successful, customer-driven strategies and tactics.
- The role leads the US TA insights team across all aspects of identifying key business questions (KBQs), leading the development and execution of an Integrated Insights Plan (IIP) with its various components such as Primary Market Research (PMR), Forecasting (FC), Business Analytics (BA), data strategy, human insights (behavioral science-led) and Competitive Intelligence (CI) in collaboration with internal partners and external vendors.
- Engage with US TA Head, Product GMs across the TA, as well as cross-functional stakeholders including Medical, Marketing, Market Access, Customer Engagement and Patient Support points of contact for the TA to align on priorities and understanding of key insights.
- Work with IDS LT and Executive Directors of Enterprise Analytics, Data Strategy & Product and Business Strategy to develop and align on insights, analytics methodologies, and tools to support the TA Integrated Insights team.
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