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Ecommerce & Marketing Manager (Home Goods / Cookware)
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- Our client for this Ecommerce & Content Marketing Manager job opportunities is a French group of brands engaged in the design, manufacturing and distribution of premium kitchen utensils to both professionals and home cooks and bakers.
- They are looking for their new E-commerce & Content Marketing Manager to manage and develop the reputation and performance of their 3 brands, for which DtC is the main strategic channel, and wholesale is secondary.
- Ideate the content marketing strategy and lead its development through a variety of channels and touch points such as media relations, social media, influencer and affiliate marketing, tradeshows, co-op, trade marketing
- This position has 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern.
- A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design.
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