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Director Performance Marketing Analytics Hybrid
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- At David's Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the wedding dress that matches her personal style-or the career that's a perfect fit.
- The Director, Marketing Performance provides leadership and development around all major performance KPIs which drive marketing, promo efficiency, corporate achievement, and customer segmentation.
- Manages both quantitative and qualitative research regarding consumer, brand & market insights to find new ways to make spend more productive.
- Owns allocation of paid media budget and spend to maximize customer engagement and traffic; in partnership with merchandise planning, works to optimize investments (both marketing dollars, organic strategies, and markdown/discount dollars); with a focus on topline and margin.
- Leads creation of financial modeling including assumptions and key KPI's for all marketing strategies and programs (i.e. Diamond Loyalty Program and Pearl Marketplace).
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