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Director, Omnichannel Retail
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- Plans and executes the eCommerce strategy, working cross-functionally with teams to ensure quality assurance (QA) and timely publishing of all web content, and seamless execution to retail.
- Owns and manages digital shelf presence and performance, while ensuring seamless integration with brand digital marketing efforts including social media, search engine optimization (SEO), and other monitoring methodologies and analytics
- 7+ years of experience in Shopper Retail, CPG and/or merchandising for instore promotion and execution
- Strong knowledge of eCommerce technologies and tactics, especially in commerce experience management, digital asset management (DAM), and sophisticated digital shelf analytics
- Strong understanding of CPG sales operations, capable of speaking their language and of managing direct discussions and negotiations with retailer customer representatives
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