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Director of Performance Marketing
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- Our life-sized pop-up floral bouquets consist of whimsical and breathtaking blooms that are wilt-proof and crafted to last a lifetime.
- Our product is a compelling, contemporary, alternative way to send flowers and yes they are beautiful.
- Beyond having a fraction of the carbon footprint of imported flowers, we plant a tree for every bouquet sold, and partner with 1% for the Planet, an organization and global movement that tirelessly works to tackle our planet’s most pressing environmental issues.
- customer acquisition strategy across all paid digital channels, primarily META and Google but also engaging with Tiktok, Pinterest and others.
- Leverage extensive first and third-party data to maximize campaign profitability by analyzing dimensions such as lifetime customer value, lead quality, product mix, location, age, and device.
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