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Director of Media Strategy And Execution
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- Harnessing the broadest meaning of "media" this role will lead a full suite of marketing communications solutions including traditional and digital media, tentpole integrations, cultural activations, content, tech innovation, influencer marketing, digital partnerships, and Real Time Marketing.
- We are looking for a naturally curious, digital-first, data-led marketer with a deep understanding of category media consumption, behaviors, platform evolution and multi-touch measurements.
- Synthesize industry trends, performance data, and other resources to inform strategies, audience development, test & learn opportunities, optimizations, and measurement frameworks
- Develop and brief partnership strategy, content strategy, influencer strategy and sponsorship strategy in service of brand building (brand partnerships, media partnerships, event sponsorships, content)
- Deep knowledge and experience with multi-channel channel marketing, with an emphasis on Paid Social, Video (Linear/FEP/CTV), Programmatic, and Paid Search
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