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Director - Marketing, Wellness Products
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$191,850 a year
Full-time
- At Kohler Company, we have a long-standing history of delighting our customers through the products and services that we offer.
- This leader will contribute to developing the vision and direction for the Wellness Products category across all key pillars of marketing and communications including but not limited to brand management, creative content development, competitive analysis, PR, events, traditional and digital advertising, catalogs and direct mail, email, social media, paid media, SEO/SEM, affiliate partnerships, community, influencer programs and strategic marketing partnerships.
- The objective of this business is to not only grow an already wellness-centric product portfolio, but also create a clearly differentiated go to market strategy with a tailored angle to captivate the target audience with unforgettable showroom and digital destinations.
- Develop and maintain an expert understanding of the needs of existing and target customers within the wellness products category, including end-use consumers, architects, developers and spa/hospitality design firms.
- Lay out 5-year dual brand strategy to ensure long-term authority in the wellness products category.
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