Successful candidates will have a good understanding of B2B marketing analytics.. This includes experience with email analytics, in-product marketing analytics, campaign analytics, event analytics, ABM analytics, and multi touch attribution (MTA) modeling.. Drive multi-touch attribution (MTA) adoption and ensure marketing leaders are gaining valuable insights through the development or enhancement of model logic, end user reporting, and training.. Experience with data warehouses (such as AWS or Databricks). Experience with CDP or segmentation/activation tools (such as Salesforce Marketing Cloud)

director marketing

ADP is searching for a Director of Marketing Measurement and Insights to support business unit marketing analytics. This player-coach position will be responsible for the leadership of analytics managers, developing & executing against analytics product roadmaps, and enhancing marketings ability to measure through the creation of trusted standardized tracking, datasources, reports, and analytics. Successful candidates will have a good understanding of B2B marketing analytics. This includes experience with email analytics, in-product marketing analytics, campaign analytics, event analytics, ABM analytics, and multi touch attribution (MTA) modeling. He/she must be able to coach, motivate, and train team members in order to drive a high-performance analytics team.
Responsibilities
Establish a best-in-class analytics practice that enables marketing to understand performance, optimize tactics, and plan future investments
Become a trusted analytics business partner to marketing stakeholders
Lead and mentor a team of high-performance analytics managers
Drive multi-touch attribution (MTA) adoption and ensure marketing leaders are gaining valuable insights through the development or enhancement of model logic, end user reporting, and training.
Partner with marketing stakeholders to develop analytics product roadmaps that prioritize the most critical insights
Execute against analytics product roadmaps while supporting adhoc analytics requests as they arise
Oversee the design, development, and implementation of intuitive dashboards
Partner with marketing technology team in order to create new or enhance datasets and tracking
Develop and enhance standardized analytical processes
Become an analytics player when needed by performing analysis & providing actionable recommendations to various stakeholders across marketing, sales, product, and operations
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Qualifications
The ideal candidate must have an established track record in marketing analytics and in people leadership.
A college degree is great but not required. What's more important is having the skills to do the job. If you don't have a college degree, other acceptable experience could include: At least 7 years of relevant experience (with at least 2 years of people leadership experience) Strong analytical, processing, and mathematical skills with ability to structure and conduct analyses
Strong experience with Tableau
Strong experience with SQL
Strong experience with Multi Touch Attribution (MTA) models
Experience with Google Analytics
Experience with data warehouses (such as AWS or Databricks)
Experience with CDP or segmentation/activation tools (such as Salesforce Marketing Cloud)
Strong working knowledge of CRM systems (such as Salesforce)
Proficiency in Microsoft Office Suite (emphasis on strong excel skills)
Conceptual thinker with proven analytical & problem-solving skills
Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner
Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is $92,700.00 – $188,100.00/Year
Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP’s culture and our full set of values. #J-18808-Ljbffr

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