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Director, Integrated Marketing Communications
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Full-time
- The Integrated Marketing Communications (IMC) role works in collaboration with a team of directors to provide strategic leadership required to direct the creative development process: assignment framing, creative brief assessment, concepts and content and concepts.
- Together, the IMC Director Team guide annual communications planning in collaboration with other Brand Marketing partners (e.g. Web/DXA Social, Media SME), monitoring the impact on brand health metrics including traffic to DePaul.edu, and harvesting insights from copy results.
- Provide expertise and guidance to college leadership including Deans, Assistant/Associate Deans, EM, Athletics, Advancement on how to utilize current marketing best practices for content strategy, media channel placements and budget planning to help achieve their advertising campaign objectives.
- Facilitate annual planning process – driving Masterbrand affinity, enterprise alignment with broader brand strategy, emerging news that will bolster DePaul master brand
- Experience: Minimum 10 years’ IMC experience in advertising, media planning/buying, creative production, project management and external creative agency management.
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