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Director, Influencer Marketing
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Full-time
- Truth Initiative is seeking a Director, Influencer Marketing who can oversee and implement social and influencer marketing campaigns to increase awareness and engagement, and drive cessation efforts for the truth brand.
- The Director of Influencer Marketing will also track and analyze campaign success and report to Sr Leadership.
- Influencer Marketing Strategy: Develop and implement a comprehensive influencer marketing strategy aligned with truths overall marketing objectives.
- Cultural Initiatives: Identify and lead experiential marketing activations that drive GenZ quit intentions.
- Budget Management: Manage the budget for influencer marketing and culture projects, ensuring optimal resource allocation and ROI.
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