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Director - Digital Marketing - Search, Data & Martech
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- This role also works closely with other internal teams (Demand activation, social, search, integrated marketing, marketing effectiveness, consumer & marketplace insights, creative, privacy, Verizon Ventures and external platforms including key partners (i.e. FB, Adobe, Google, Epsilon, etc).
- Developing and maintaining relationships across the Verizon consumer organization, serving as the primary point of contact for all paid search campaign-related inquiries
- Guiding the team to monitor and analyze paid search campaign performance data to identify areas of opportunity for optimization
- Collaborate with cross-functional teams including content, social media, and paid search to ensure SEO is integrated into all digital marketing initiatives
- Comprehensive hands on experience of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, Search, various buying methodologies (CPM, CPC, CPA), etc.
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