The Mars Agency

The Mars Agency is currently seeking a Director, Customer Development- Grocery to manage a major CPG brand's shopper marketing campaigns through key grocery channel retailers (i.e. Albertsons, Kroger, Publix, Meijer, Ahold Delhaize).. This position is responsible for developing in-depth knowledge and strong relationships with these retailers, working closely with internal and external teams, leading the annual planning process, developing Shopper Marketing strategies for assigned brands/retailers and leading growth of assigned businesses.. Build strong relationships with both client and retailer while working closely with cross-functional teams including consumer marketing, trade development, operations, merchandising, and category managers, directors and buyers. Bachelor’s degree in advertising, marketing, business, or related field - MBA preferred. Strategic thinking in the development of Shopper Marketing programs and management of day to day business

development

The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, we create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. The agency’s latest MarTech platform, Marilyn®, is the industry's first and only end-to-end commerce advisor.
The Mars Agency is currently seeking a Director, Customer Development- Grocery to manage a major CPG brand's shopper marketing campaigns through key grocery channel retailers (i.e. Albertsons, Kroger, Publix, Meijer, Ahold Delhaize). This position is responsible for developing in-depth knowledge and strong relationships with these retailers, working closely with internal and external teams, leading the annual planning process, developing Shopper Marketing strategies for assigned brands/retailers and leading growth of assigned businesses. The ideal candidate will have a working knowledge of retailers within the channel, relationships within that retailers organization and proven strategic abilities.
PRIMARY RESPONSIBILITIES:
Provide thought leadership, impacting/contributing to client’s way of doing business with their key retailer on an ongoing basis
Act as a change agent/impact player from both an internal and external perspective – contributing to both client and agency performance
Expand assigned business through identification of growth opportunities within your retailer or class of trade
Manage client relationship at the retail level to include, shopper marketers, sales teams and insights teams.
Demonstrate financial responsibility related to client scope of work, hours management and staffing needs.
Develop annual business plan, setting short- and long-term strategic course for growth of assigned business
Build strong relationships with both client and retailer while working closely with cross-functional teams including consumer marketing, trade development, operations, merchandising, and category managers, directors and buyers
Identify opportunities within your assigned retailer and share this learning on an ongoing basis with your Retail and Client Leadership teams
Understand how an agency works and embracing the tools and continually learning about our ways of working
SKILL SETS REQUIRED:
Bachelor’s degree in advertising, marketing, business, or related field - MBA preferred
Minimum of 8 years of marketing or advertising experience with grocery retailers
Dynamic personality able to effectively engage and influence a variety of audiences
A wealth of industry knowledge including current trends, consumer packaged goods and retailer information, and business philosophies
Motivational leadership, inspiring team to deliver top performance every day against assigned business
Strategic thinking in the development of Shopper Marketing programs and management of day to day business
Sound decision making skills
Passion about business and dissatisfaction with status quo – always thinking of ways to improve/grow assigned client/business
Strong listening skills and attention to detail
Excellent verbal, written, presentation and interpersonal skills
Desire to dig in and do what’s needed to get the job done right.
Some travel is required
The Mars Agency is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.

The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.

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