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Director, B2B Marketing (Hybrid)
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- Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Director, B2B Marketing for the Enterprise Marketing and Communications team.
- Develop integrated Global Sales and Franchise Development B2B marketing annual plans and advertising strategies to build awareness of the Choice value proposition.
- Partner with Franchise Development and Global Sales leadership to develop resources that equip the team with the tools, knowledge and information required to sell Choice Enterprise and the individual brands.
- Recommend, develop, and maintain sales enablement tools to access and customize sales material, fulfillment resources for tradeshow assets and promotional materials, messaging tools, and brand and product training.
- Work in conjunction with PR on opportunities for speaking engagements and thought leadership opportunities for Global Sales and Franchise Development.
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