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Digital Marketing Specialist - Hybrid
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- This role requires an in-depth understanding of our customers and industries and a strong B2B marketing knowledge to build effective campaigns, deliver critical insights and achieve business goals.
- Develop data-driven B2B sales audience growth strategies that leverage both paid and organic acquisition channels, working with key stakeholders on defining priority channels, partners, and target audiences to drive leads, increase sales and boost engagement
- Plans and executes sales social media marketing campaigns, including set up, segmentation, deployment and reporting
- Work with brand managers and other stakeholders to implement and improve SEO strategies to foster organic site growth of the sales audience for our event and media publishing sites
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
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