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Digital Marketing Specialist (FT) Marketing - Remote Position
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- In order to be prepared, remain competitive and challenge the industry in a fast-paced environment, it is critical that Ballad Health develops and maintains a well-defined, far-reaching, and forward-looking digital transformation strategy.
- The Digital Marketing Specialist has a proven track-record in leading, developing and executing digital marketing strategies to grow market share, and strengthen the Ballad Health brand.
- Work with the Director, Digital Strategy and Development and AVP Marketing and Communications to execute and optimize lead-generation and lead-nurturing campaigns.
- Utilize Google Ads campaigns and other SEM channels, search engine optimization (SEO), and other aspects of digital marketing to increase traffic, improve conversion rates, and generate qualified leads.
- Create and conduct A/B testing across various digital marketing channels, including email marketing, PPC advertising and websites.
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