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Digital Marketing Specialist
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Full-time
- Essent Group Ltd. (NYSE: ESNT) is a Bermuda-based holding company (collectively with its subsidiaries, "Essent") which serves the housing finance industry by offering private mortgage insurance, reinsurance, risk management products and title insurance and settlement services to mortgage lenders, borrowers, and investors to support homeownership.
- This role collaborates routinely with all marketing team members to support the development and execution of Essent’s digital marketing vision, including corporate website initiatives, marketing automation, social media, video marketing execution and salesforce production support, as well as other digital-based activities and initiatives.
- The Digital Marketing Specialist will work cohesively and collaboratively across the organization, including, but not limited to, marketing, business development, IT & operations functions to help execute Essent’s digital marketing strategy towards Essent brand awareness, demonstrating preference value and differentiation.
- Support day-to-day social media marketing efforts, including reviewing content posts, coordinating posts with compliance and adding new campaigns to the content library.
- Assist in measuring the effectiveness of marketing efforts –analyzing and reporting on all online marketing initiatives, including website(s), organic search rankings, email campaigns, social media, video marketing etc., to continuously optimize and measure success.
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