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Digital Marketing Specialist
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$55,000 - $65,000 a year
Full-time
- At Caplugs, we work to identify and develop talent, continuously focusing on innovation, learning and improvement to deliver on our promise to be the product protection partner our customers need to solve their challenges.
- This will include search engine optimization, content optimization, on- and off-site brand ranking efforts, SERP rank tracking and monitoring and other similar activities and efforts meant to improve website visibility, traffic and conversions.
- In support of these efforts, the Digital Marketing Specialist will also play an integral role in the transitioning process for Google Analytics 4, including setup of new tracking codes and actions, reporting, data management and warehousing and reporting.
- In coordination with the Ecommerce Manager, establish a prioritization schedule and approach to website optimization to deliver the most effective results
- Meet with agency vendors to stay informed on search engine marketing (SEM) efforts to ensure efforts organically align with broader brand and content strategies and overall ecommerce goals
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