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Digital Marketing Manager / Specialist - Innovation Works, Inc
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- The Digital Marketing Manager is responsible for developing and reporting the online marketing strategies for Innovation Works.
- The Digital Marketing Manager is part of a small team that develops the voice of IW, provides the right information to the right audience using the right platform at the right time, and creates a continuous family of online and social media content to engender trust in IW, partnership and a high-performing portfolio.
- As part of the Communications Department, the Digital Marketing Manager works closely with other departments to develop and market events, educational programming and relationship-building activities on behalf of the organization, its partners, and the startup community.
- Promote IW on digital platforms as the premier resource for local tech entrepreneurs and investors; use digital channels and real-time events to 1) cultivate and leverage relationships and 2) unify messages that articulate benefits/convey value to key audiences while also addressing a range of services and programs.
- Proactively and reactively execute social media posts to improve engagement and audience development; routinely report on metrics.
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