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Digital Marketing Manager Convention Center
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- Under the direction of the Director of Sales & Marketing, the Digital Marketing Manager manages the digital marketing activities and digital sales and marketing systems for the Miami Beach Convention Center (MBCC) & Campus (Pride Park, Collins Canal Park, Rum Room, and Venu).
- The Digital Marketing Manager is responsible for the management of the digital signage assets and the digital sponsorship/advertising program on behalf of the Miami Beach Convention Center (MBCC).
- Collaborates with the Marketing Manager on integrating social media marketing, and digital & print advertising for optimal lead generation, audience targeting, higher engagement, website traffic and goal conversions.
- Assists the DOSM in developing and implementing digital selling strategies via LinkedIn, Cvent, and emerging online platforms, including the implementation and usage of Artificial Intelligence (AI) tools.
- Supervises the implementation, management and maintenance of the digital signage and digital advertising/sponsorship programs in collaboration with the venue's operations and IT departments, the in-house A/V provider, outside vendors, procurement, and Sales & Marketing team members.
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