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Digital Marketing & Advertising Specialist - Heinz College
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Full-time
- The Digital Marketing & Advertising Specialist is an integral member of Heinz College's Marketing team within Carnegie Mellon University's Heinz College of Information Systems and Public Policy.
- This position is responsible for growing the college's reputation and brand reach through paid digital campaigns across a variety of platforms implementing native, display, social media, SEM, Video (OTT) and email advertising tactics.
- It is a highly visible position that offers a unique opportunity to be part of a team working to shape the digital advertising presence of Heinz College, engage with a diverse audience, and ensure CMU's Heinz College is a national leader in social media advertising.
- Outline paid digital marketing plans, develops editorial calendar for advertising channels, and implement upon approved plans (including DPS, OTT and Cookieless tactics with first party data); works directly with supervisor and colleagues to determine priorities; makes judgment on which outlets / channels best represent the brand and college priorities for advertising.
- Skilled communicator on online social media channels with the ability to use these platforms for marketing all of Heinz College's schools, programs, research, events, initiatives, and centers.
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