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Digital Communications Manager
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Full-time
- GSK is looking for a digital content manager to join its fast-paced Digital Communications team.
- Part of the US Corporate function, this team works closely with the Global Digital team in London to manage GSK's US and global corporate social media and web channels, as well as with the in-house Paid Social and Visual Identity teams to create and amplify high quality content.
- The team is not only responsible for creating and publishing campaign content, but also for advising on the right integrated digital strategy, best ways to amplify the content, measuring and analyzing impact via metrics, effective storytelling and experimenting with new trends and digital tactics.
- This role in digital communications requires a unique combination of being able to bring the GSK narrative and story to life via exceptional writing and visual skills, plus having a deep technical understanding of the channel and platform capabilities and how to navigate and troubleshoot within them to reach the right audience.
- This is not a product marketing role, but instead the focus is on bringing awareness to GSK's science and innovation, our commitment to preventing disease (disease awareness), our efforts in the DEI space, our community and global health work, our sustainability goals and efforts, and our outstanding people.
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