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Data Scientist, Marketing
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$171,000 - $258,000 a year
Full-time
- Data scientists are at the crux of deepening our understanding of the customers and driving more business outcomes by leveraging experimentation, causal inference, statistical and machine learning techniques, and data storytelling.
- As a Marketing Data Scientist at Asana, you will partner with our Marketing teams across Growth Marketing, Revenue Marketing, Lifecycle Marketing and Marketing Analytics to acquire, engage, and convert Asana users and customers around the globe at different stages in the funnel.
- You will develop various skills as a full-stack Data Scientist working on projects end-to-end and build deep domain expertise in the intersection of Data Science and Marketing.
- Develop and apply marketing measurement capabilities such as Marketing Mix Modeling (MMM), Geo-based experimentation and Multi-touch Attribution (MTA) to evaluate the performance of our marketing effort.
- Build and deploy machine learning and statistical models such as Customer Lifetime Value, Lead Scoring, Segmentation, and time-series forecasting end to end through scoping, researching, prototyping and productising with tools such as Git, Sagemaker and Airflow.
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