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CWM Marcus by Goldman Sachs Paid Media Planning, Brand
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- Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees.
- Led by the firms first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firms future growth.
- As well, Global Marketing contains a COE for paid media, responsible for designing and implementing a paid media strategy that identifies distribution channels across multiple platforms, executes best-in-class media activations that amplify the brand and business strategy for our priority audiences, leverages data and insights to drive the marketing strategy and identifies key opportunities and trends that exist within the media landscape.
- This Associate will play a key role on the Marcus by Goldman Sachs brand marketing team and paid media COE to manage and assess media strategies, opportunities and execution for Marcus brand campaigns.
- 6-8 years of experience in paid media strategy and execution, in either an agency or in-house
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